HCA releases new PR media guide
The guide aims to help healthcare PR professionals understand how best to approach journalists
The Healthcare Communications Association (HCA) and Medical Journalists’ Association (MJA) have launched a new best practice guide:
6-point guide to approaching health journalists with a media story.
Based on research by the Medical Journalists Association and feedback from their members, the guide aims to help all those working in healthcare PR understand how best to approach journalists with a media story, highlighting many of the common do’s and don’ts that can impact the working relationship between journalists and PR professionals.