Sponsor Spotlight 05/08/21
(ATR) IOC worldwide sponsor P&G focuses on athletes for its latest Olympics campaign.
Alyson Felix and daughter Cammy in P&G film (P&G)
The company said the “Lead with Love” campaign is inspired by the many Olympic and Paralympic athletes who are achieving greatness on the field of play while also taking action to make a positive difference in their communities.
P&G debuted two short films on Wednesday highlighting the efforts of athletes.
“Love Leads to Good” celebrates the important role all parents have in raising their children to be good. “Your Goodness is Your Greatness” is narrated from the perspective of proud parents and features athletes including the USA’s six-time Olympic Gold Medalist Allyson Felix, Track and Field; four-time World Champion Carissa Moore, Surfing; and Olympic Gold Medalist, Elena Delle Donne, Basketball.
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