COVID crisis holds peril, but also promise, for Lynk & CO s European debut
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“What we see is that people are more open for a membership, as they realize how volatile the world is,” said Lynk & CO CEO Alain Visser. The brand is offering a monthly membership as well as conventional retail sales.
Lynk & CO is taking an unconventional route to break into Europe, by promoting a month-to-month membership model that encourages sharing and relying solely on social media and events to build brand recognition.
Both of those strategies are threatened by the coronavirus crisis, said Alain Visser, the CEO of the Volvo-Geely joint venture brand, but the pandemic has also given Lynk & CO reason for optimism.