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FARM LIFE TRAVELERS: Travelers across the country continue to seek agritourism spots to visit, taking great pleasure in spaces with authentic farm experiences, open spaces, and peace and quiet. Then and Now: We dig into how promoting agritourism ventures has changed over the years.
Suggested Event
Jun 15, 2021 to Jun 17, 2021
Editor’s note: In Then and Now, we look at farm technologies, strategies, equipment, livestock, crops and treatments from our back issues of Nebraska Farmer, and discuss how things have changed and how they have stayed the same.
While we have focused so far in our Then and Now columns on specific technology related to agriculture production, we wanted to take a look at the technology of communication and promotion as well.
TravelAwaits
May.15.2021
Highway 101 in Mendocino County, California, parallels the Russian River and passes through land settled by Italian immigrants with names like Parducci, Barra, Graziano, and Testa. Their legacy lives on in the 100-year-old vineyards that populate the area. There are wineries still run by the fourth- and fifth-generation heirs who grew up on this land with winemaking in their blood.
The best way to experience these incredible wines is to follow the Coro Mendocino Wine Trail. Coro Mendocino is the first wine to set strict parameters distinctive to its region in the United States. Honoring the “Old Italian” field blends, each Coro wine starts with Zinfandel a minimum of 40 percent and then blended for up to nine named varietals. Another unique feature is that winemakers must go through four blind tastings to be worthy of the Coro Label. These tastings are infamous in the area for being brutal, but with the input of fellow winemakers, the results are a bet
While staying in hotels, Larkin also noticed large jugs of water with sliced fruit available for guests. My initial concept was.how do you make that large jug accessible for an individual consumer, shared Larkin. Cutting up fruit and having it actually all available is a challenge, but, if you dry it, it makes it shelf-stable which makes it more convenient to have around.
The initial user Larkin was trying to target was the worker. So, this person is working nine to five sitting at their desk that wants to have a healthier lifestyle and wants to drink more water and probably has a water cooler in their breakroom, said Larkin. But, having fruit at their office is sometimes a challenge or annoying to keep.