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GrowGeneration Corp (GRWG) Acquires The Harvest Company, Expands Footprint in California s Emerald Triangle

GrowGeneration Corp (GRWG) Acquires The Harvest Company, Expands Footprint in California s Emerald Triangle
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GrowGeneration Acquires The Harvest Company, Expands Footprint in California s Emerald Triangle

GrowGeneration Acquires The Harvest Company, Expands Footprint in California s Emerald Triangle News provided by Share this article 5 DENVER, May 25, 2021 /PRNewswire/ - GrowGeneration Corp. (NASDAQ: GRWG), ( GrowGen or the Company ) the nation s largest chain of specialty hydroponic and organic garden centers, today announced its acquisition of The Harvest Company, a northern California-based hydroponic supply center and cultivation design innovator with stores in Redding and Trinity County. The Harvest Company serves growers in Northern California s Emerald Triangle – the largest cannabis-producing region in the country. As the country s largest legal cannabis market, California continues to be a critical market for GrowGeneration, said Darren Lampert, GrowGen s CEO. The Emerald Triangle in particular represents tremendous market potential, with over 500 cultivation licenses in Trinity County alone. Redding also is seen as an important emerging cannabis market, and we

Emerald Triangle

Emerald Triangle
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GrowGeneration Acquires California Peer The Harvest Company

GrowGeneration Acquires California Peer The Harvest Company Eric Volkman Ever-acquisitive hydroponics retailer GrowGeneration (NASDAQ: GRWG) has announced yet another asset buy. On Tuesday, the company said it is the new owner of The Harvest Company, a small privately held peer based in Northern California. GrowGeneration did not reveal the price nor the key terms of the deal. It did say that all of The Harvest Company s 16 employees will join GrowGeneration. Harvest s founder, Robert Masterson, will remain with the business as an advisor.  © Getty Images Marijuana plant in a growing facility. The Harvest Company is situated in the so-called Emerald Triangle, a largely rural region of the state that has long been popular with marijuana growers. With the drug being legal in California, these days the Triangle is the largest cannabis cultivation area in the U.S. 

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