Belgian department store chain
INNO is abandoning the prefix Galeria to return to its roots. On 6 May, the retailer will open its digital shopping platform inno.be, an online offer that may be extended to other countries as well.
Extending the offline shopping experience
Don t say Galeria Inno anymore: from now on it is INNO for short. The subsidiary of the German department store group
Galeria Karstadt Kaufhof is returning to its roots and is launching a rebranding in order to be closer to Belgian shoppers. The department store chain launches the new baseline For You and had developed a new visual identity that will be introduced gradually. The stores are also undergoing a metamorphosis: after the renovation of INNO Schoten at the end of 2020, the stores in Liège, Leuven and Waasland Shopping are planned for next autumn. The other stores will follow in the coming years.
Galeria Inno, the Belgian division of
Galeria Karstadt Kaufhof, wants to thoroughly renew all 16 branches over the next three years. The branch in Schoten near Antwerp is the first to be given a new look. The retailer is also innovating online.
Contemporary and homely
The renovation is part of the strategic relaunch programme that CEO Armin Devender announced last spring in an interview with RetailDetail. The department store chain wants to focus more on a premium positioning, will open an online marketplace next year and wants to set up partnerships with new players, particularly in the food sector. The first signs of change are now visible in the 8,000 square metre store in Schoten.