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Emerging Europe this week Central Europe Polish Prime Minister Mateusz Morawiecki said this week that his government plans to impose a new levy on advertising revenues and use the proceeds to support the national health care system, culture and free media. “This is nothing new and something we agreed upon in the European Union some time ago,” said Mr Morawiecki. The PM said that the levy is intended to  create better conditions for the development of free media. “We are dealing with a huge imbalance. Global media corporations dominate and can do so even more through their capital power.” The new tax, which has been fiercely criticised by independent broadcasters and publishers, is expected to take effect from July 1, and could raise up to 800 million zloty (178 million euros) in 2022.

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