HPE Launches Digital Marketing Pilot, Taking Lead Generation Into ‘21st Century’
‘It is really taking our digital research and lead generation into the 21st century,’ says HPE North America Managing Director Paul Hunter. ‘It is leading to a great number of new customer calls, building relationships with new contacts and new customers, and just really expanding the breadth of our relationships with our customers and bringing our partners into the fold to do that.’ By Steven Burke January 28, 2021, 09:00 AM EST
Hewlett Packard Enterprise has launched a breakthrough digital marketing pilot program that provides partners with advanced customer analytics as part of a plan to drive digital marketing demand generation into the “21st century,” said HPE North America Managing Director Paul Hunter.