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Dubai to auction rare car and mobile phone numbers to support 100 Million Meals campaign

Dubai: Mohammed bin Rashid Al Maktoum Global Initiatives, in partnership with the Roads and Transport Authority in Dubai, Etisalat, and Emirates Auction, will organise a charity auction to sell off special car plate numbers and mobile numbers to support the ‘100 Million Meals’ campaign. Proceeds of ‘The Most Noble Numbers’ auction, to be held on Saturday May 1, at Hilton Dubai Al Habtoor City, will go towards providing food aid for disadvantaged individuals and families across 30 countries during the Holy Month of Ramadan. The auction will enable bidders to own exclusive numbers, while contributing to a good cause. Distribution of food parcels has already begun in several countries as part of the ‘100 Million Meals’ campaign, in an integrated network of collaborations between the campaign’s organiser MBRGI and local and international partners in each beneficiary country. Food parcels will empower individuals and families to prepare their own meals throughout Ramadan.

Mohammed bin Rashid Al Maktoum Global Initiatives launches The most noble numbers charity auction

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