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Prataap Snacks reworks strategy amid Covid surge Kolkata | Updated on Abhishek Law With the second wave of Covid-19 rampaging through the country, leading to reclosure of schools and educational institutions as well as lockdown in select States, snacks-manufacturer, Prataap Snacks (PSL), is reworking its business strategies. Instead of small unit packs and on-the-go offerings, the company is pushing for large format and family packs, while it focuses on increasing online presence. Subdued demand According to Amit Kumat, Managing Director and Chief Executive Officer at PSL, the demand continues to be depressed and there has been not much pick-up even in Q4 (quarter-ended March) even as schools and educational institutions, which are the prime drivers, continue to remain closed.

Amit kumatPrataap snacksYellow diamondManaging directorChief executive officerஅமித் குமாத்பிரதாப் தின்பண்டங்கள்மஞ்சள் வைரம்நிர்வகித்தல் இயக்குனர்தலைமை நிர்வாகி அதிகாரி