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By Samantha PucJul 20th, 2021, 3:27 pm
What’s the difference between being a fan and being a member of a cult? Despite popular use of the term, it isn’t “brainwashing,” which
Cultish author Amanda Montell debunks in her new book. In fact, there’s no clear-cut tipping point at all, which is part of what makes cults seem so dangerous and mysterious. The one thing these groups have in common is how their leaders use language and that’s something that can also be said of religious groups, fitness programs, sports teams, fandoms, and more, all of which can fall under the umbrella of cultishness.
Renee Bright / KUER
We can probably all picture the stereotype of cult members: glassy-eyed, dressed alike, fixated on their leader. And then we might feel smug, because we’re nothing like them. Right?
As writer Amanda Montell argues in her book Cultish: The Language of Fanaticism, there’s a good chance most of us share more cult-like behaviors with devoted acolytes than we care to admit. Cults, she writes, are less about drinking the Kool-Aid and far more about language and how we use it to identify who is in and out of our group. A linguist and writer by profession, Montell examines many of our society’s everyday groups CrossFit, Instagram feeds, start-ups to reveal that cultish thinking is far more pervasive than we may think. Amanda Montell joins us Friday at 11am, and again at 7pm.