July 27 2021, 9:21 am | BY Ricki Green | 7 Comments
Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia.
Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative.
The campaign idea, “Tomorrow wants its car back” is based on the revolutionary all-new Tucson as a preview of Hyundai’s bold design and innovation led future, a car that looks so futuristic that it really shouldn’t be available in 2021. The campaign execution sees robots coming from the future to steal back what is rightfully theirs from 2021.
Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”
Deloitte Digital’s Charles Baylis and Matt Lawson
Commercial Radio Australia has crowned Deloitte Digital as the winner of round 1 of the 2022 Siren Awards.
The agency took out prizes for the Best Single Ad and Overall Round Winner at the awards for its Suzuki Australia ‘Motorbike of Cars’ advertisement, an ASMR-style clip which asked listeners to imagine a Suzuki car as being “two motorbikes stuck together with couches”.
In response to their win, creators Charles Baylis and Matt Lawson said that “radio is all about the theatre of the mind”.
“We allowed an audience to experience an impossibly fun mode of transport and drive it around that theatre, legally,” they said.
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