The story of Brawn Grand Prix’s fairytale season in Formula 1 in 2009 is one of the most unbelievable and heart-warming in F1 history. And speaking on Formula 1’s
Beyond The Grid podcast, several members of the Brawn squad – who stayed on as the team morphed into the all-conquering Mercedes works outfit – recalled what it was like to live through that whirlwind 2009 season.
The Brawn GP BGP 001 machine was born under a bad sign, when the plan to field the car as the 2009 Honda works car went up in smoke when the Japanese manufacturer pulled out of F1 at the end of 2008 – with around 300 of the team’s workers made redundant, leaving the possibility of racing the car at all in 2009 hanging in the balance.
Beyond The Grid podcast.
There are four special guests in the latest bumper episode of
Beyond The Grid this week with chief engineer Simon Cole, trackside engineering director Andrew Shovlin, chief strategist James Vowles and sporting director Ron Meadows having been with the team not just since Mercedes took over Brawn GP at the end of 2009, but all the way back to the outfit s original incarnation as BAR – with Meadows first job in 1997 overseeing the build of the factory the team still operates from today.
For 2010, Mercedes signed seven-time champion Schumacher – who had been out of Grand Prix racing since 2006 – alongside young German Nico Rosberg, and while initial results were decent, the team had to wait for 2012 for a pole position. It was delivered in stunning fashion by none other than Schumacher at the Monaco Grand Prix. However, the champion already had a five-place grid penalty from the previous race, leaving him starting from P6 and his hopes of a win in tat
Audioboom has entered a strategic partnership with MAPP Media to expand podcast monetisation in the UK.
MAPP Media will monetise Audioboom’s impression-based inventory, delivering new value through scaled Dynamic Ad Insertion opportunities to a portfolio of more than 8000 podcasts.
Audioboom’s podcasts are downloaded more than 12 million times each month in the UK, and the network publishes the likes of No Such Thing As A Fish, F1: Beyond The Grid, The Cycling Podcast, and Wafflin’.
MAPP Media’s sales platform will deliver revenue through a second window sales model, while Audioboom’s in-house team will continue to focus on the premium model of high engagement, embedded, host reads. The combined strategy aims to optimise advertising revenue and create maximum value for Audioboom’s original podcasts and production partners.
Audioboom Group PLC booms as revenues hit a record proactiveinvestors.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from proactiveinvestors.co.uk Daily Mail and Mail on Sunday newspapers.
Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic.