The Weekly Listen: Augmented reality and the future of marketing, buy now, pay later evolves, and decision fatigue
May 14, 2021
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The Weekly Listen: Augmented reality and the future of marketing, buy now, pay later evolves, and decision fatigue
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On today s episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers online behavior, whether buy now, pay later can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Travel Trends in 2021: How Americans Are Planning and Packing for Trips | Sponsored Content | Tech-Talk Webinar | May 25
Presented by Criteo
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After more than a year of lockdowns, social distancing, and staying mostly at home, Americans are eager to travel again but new behaviors are expected to reshape the travel and retail industries.
As the travel industry merges towards a recovery, how and why travelers book a trip, and what they require to feel safe and confident, has changed. In fact, according to a recent Criteo travel survey, 77% of Americans say that the ability to social distance is a key factor for their next trip, and another 79% say that sanitation practices are of great importance to them.
Chime to stop calling itself a ‘bank’ to settle legal action
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US-based neobank Chime will no longer refer to itself as a bank after it agreed to a
settlement with the California Department of Financial Protection and Innovation. The regulator took action against the US neobank in 2020 because it doesn’t have a state banking license. The settlement calls for Chime to add clarifications about its operations to its website and advertising by May 15. Moving forward, Chime will state that it is a fintech and that it partners with outside banks to provide its offerings.
Some of the neobank’s licensed competitors argue that their licensing helps bolster their reputations, which would also come with the ability to offer deposit products without needing to partner or share revenues with a sponsor bank. Green Dot CEO Dan Henry
U.S. Bank tests branches geared for a digital-first era
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U.S. Bank has made a series of overhauls to branches in the Twin Cities region of Minnesota to reposition physical banking as digital channels eat away at its usage,
per the Minneapolis/St. Paul Business Journal. The latest example, a renovated concept branch in Eden Prairie, features self-service stations with digital devices instead of tellers. Branch employees will instead help customers with services including technology assistance, lines of credit, and wealth management. U.S. Bank began rolling out these concepts last fall.
The concept branches let U.S. Bank test ways to pair physical banking with the digital-only channels that are displacing it.
The rise of collaboration apps in China, and how marketers can harness their potential
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Workplace transformation remains one of the pandemic’s biggest stories. As companies shifted to remote work in 2020, adoption of collaboration tools in China skyrocketed and Tencent’s app for enterprises, WeCom, was no exception. The app’s interoperability with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen.
In April 2016, WeCom launched as WeChat Work in China, to only moderate success. The pandemic has turbocharged its user growth, however. In December 2020, the number of monthly active users (MAUs) in China more than doubled year over year to reach 72.2 million, per research firm QuestMobile.