Houseplant, recently entered the U.S. with three strains and a line of innovative home goods.
While the home goods are shipping nationwide, the cannabis itself is only available in California, online and at a few select dispensaries, in three iterations: Diablo Wind (Sativa), Pancake Ice (Sativa) and Pink Moon (Indica).
With more than 700 dispensaries in California, Houseplant made it a priority to find the right ones to launch in, management told Benzinga. Seeking out retailers who aligned with its vision and values, the brand spent more than a year getting to know several groups, understanding their business and how their operations lend to a strong consumer experience.
Seth Rogen is well aware of the fact that he looks like seemingly one-quarter of the white men in Los Angeles between the ages of 25 and 50. The 6pm bed head. The weeks-past-the-last-trim beard. The could-be-anyone glasses. The ironic T-shirts straining to contain an unapologetic dad bod. Itâs a relatable everydude persona that has won him nearly 100 film and television roles, small and large, over the past two decades.
In his breakout 2007 comedy, Knocked Up, Rogen played the directionless stoner who somehow got the girl, and neither could understand why. In Steve Jobs, from 2015, he fully inhabited the role of Steve Wozniak, the amiable Apple cofounder who seemed all too content to cede the magazine covers, the billions and, basically, history itself to his swashbuckling partner in the black turtleneck.
TerrAscend Corp. (CSE:TER)(OTCQX:TRSSF) is purchasing three Keystone Canna Remedies stores in Northeast Pennsylvania.
Under the terms of the agreement, the North American cannabis operator will acquire GuadCo, LLC and KCR Holdings LLC, which operate three retail dispensaries located in Bethlehem, Allentown, and Stroudsburg.
The transaction, worth $63 million, will bring the remaining 90% of KCR under the TerrAscend s wing. The price tag, which represents a mid-single-digit multiple of KCR’s expected 2021 EBITDA, includes $36 million in stock, $20.25 million in cash, and a $6.75 million note.
Jason Wild, the company s executive chairman, said Tuesday the acquisition doubles our owned footprint to six dispensaries in the state and provides patients in Pennsylvania s Northeast region access to TerrAscend s outstanding products, service, and support.
All these places are classy joints where Houseplant’s relaxed, clean style blends in.
Houseplant’s executives said they have a lot of herb to sell, but they acknowledge a rapacious demand for the premium cultivars.
(Houseplant)
“We’re scaling up,” said Greenberg. “We’re going to make sure everyone has a phenomenal experience when they open up that tin.”
Eighth-ounces of Houseplant have a suggested retail price of $60, and that’s before local sales and use taxes that can run up to 20%. (If you can’t afford it, don’t get salty. There’s plenty of great budget brands of California; greenhouse-grown Pacific Stone keeps folks lifted at $25 an eighth.)
Houseplant Launches at The Apothecarium s California Dispensaries
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Seth Rogen s New Cannabis Brand are Now Available at Apothecarium Dispensaries in San Francisco, Berkeley and Capitola
SAN FRANCISCO, April 16, 2021 /PRNewswire/ - The Apothecarium is offering cannabis from Houseplant, the cannabis lifestyle brand founded by Seth Rogen and Evan Goldberg, at its five California dispensaries. The Apothecarium has three San Francisco locations (Castro, SOMA and Marina) and one each in Berkeley and Capitola (outside of Santa Cruz). With the vast number of dispensaries in California, we put a lot of effort into identifying the right ones that align with Houseplant s values, said Seth Rogen, Co-Founder of Houseplant. The Apothecarium shares the same commitment to creating a strong consumer experience that we pride ourselves on and we are thrilled to bring our three initial strains to their stores in the Bay Area.