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Asos targets Topshop customers with multimillion-dollar push Online fashion retailer Asos is to mount a largely social-driven campaign, reaching out to Topshop and Topman customers to reassure them that their favorite brands are still available following its acquisition of the high street chain earlier this month. On Sunday (22 February), Asos relaunched Topshop on its website after spending £295m ($413m) to buy out its fashion rival. Asos launches first Topshop campaign The two-week continuity message will target existing customers across the US, UK and Germany, explaining that Topshop stock is now available to purchase directly from Asos. Although Asos has previously sold Topshop items through its online platform, the relaunch is exclusive to Asos’s website, meaning it will be the only place shoppers can now buy Topshop products.

United kingdomAntonio ramosTop manஒன்றுபட்டது கிஂக்டம்அன்டோனியோ ராமோஸ்மேல் மனிதன்