“I invented eyebrows! Well, I
reinvented them, I should say, although nobody was doing them for years and years – and there were certainly no make-up products for them back then,” Anastasia Soare tells me over Zoom. You might already know Soare, who founded her eponymous beauty brand, Anastasia Beverly Hills, in 1997. She is a brow tamer extraordinaire who looks after the arches of everyone from Victoria Beckham, Jennifer Lopez and Amal Clooney to Kendall Jenner, the rest of the Kardashians and even Oprah. Think of a celebrity with full and lustrous brows, and chances are Soare has had her way with them.
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Nordstrom is jumping onto a tech-based shopping trend that’s proven popular in Asia: livestream shopping.
The Seattle-based department store announced this morning that it’s debuted a livestream shopping channel that gives customers real-time access to Nordstrom employees and experts in the beauty, fashion, and home categories along with representatives from Nordstrom brand partners during planned events broadcast live online, which shoppers can register for at nordstromrsvp.com/nlive.
Upcoming events include a Burberry virtual styling event (March 18) filmed in Nordstrom’s NYC Styling Lounge and featuring stylist José Ramón Reyes; a “How to Layer” virtual session (April 8) with jewelry designer Draya Michele and stylist Law Roach, who will share tips and tricks for styling with pieces from costume jewelry collection 8 Other Reasons; and a spring beauty event (April 17) with reps from Tom Ford, Clinique, Giorgio Armani, and Bobbi Brown.
Celeb-favourite make-up brand launches clever new eyebrow app that lets you find your perfect brow
Anastasia Beverly Hills launches clever eyebrow app – and the OK! beauty team put it to the test.
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The New Anastasia Beverly Hills App Is Here To Save Your Eyebrows
It s a virtual brow appointment on your phone. Anastasia Beverly Hills
Lockdown has provided two very unique eyebrow experiences. Some have seen staying home more as a chance to baby their brows back to health. Others? Well, let’s just say it was rough for those accustomed to getting their brows done in a salon. Luckily, Anastasia Beverly Hills’ new augmented reality brow app is for both types of beauty fans. Anastasia Beverly Hills
Yep, you read that right augmented reality brow app. Sounds complicated, but think of it more like an extremely intelligent social media filter that’ll show you exactly how to shape and groom your brows at home. Out now on iOS, The Brow App blends together custom 3D tech, a patented algorithm, and Anastasia Beverly Hills’s