ICL Brands’ Eva lived up to its’ promise of ‘Leading with Confidence’ by partnering with the National Olympic Committee of Sri Lanka (NOCSL) as the Official Cheering Partner for Team Sri Lanka at TOKYO 2020, Olympics. The brand initiated a massive communication campaign, centered around the ‘Official Cheering Song’ to drive Sri Lankans to rally around Team Sri Lanka and support the 9 athletes that bear the pride of the nation at TOKYO 2020.
The launch of the ‘Official Cheering Song’ took place at the Capital Maharaja Group head office with the participation of Sri Lanka’s very own Olympic Silver Medalist, Susanthika Jaysinghe, NOCSL Women’s Committee Chairperson, Niloo Jayatilake, NOCSL’s Executive Committee Board Member, Fazil Hussain and Chethika Rajapaksha, Marketing Manager for ICL Brands. Amidst the other guests who graced the occasion were Sunil Kanojia, Group CEO – CMG, Shanthi Bhagirathan, Group Director – ICL Brands, Rakesh Khosla,CEO – ICL Brand
Sri Lanka Development Bonds auction held during July 20-27, 2021
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SLFPA donates Rs 1 1 million worth PMUs to National Hospital
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Brandix Apparel Limited, a leading apparel manufacturer in Sri Lanka, has committed its support for the Sri Lanka Olympic Team as a Presenting Partner for the Tokyo 2020 Olympics. Rajiv Malalasekera, Chief Executive Officer – Brandix Apparel Solutions Limited symbolically presented the sponsorship cheque to Suresh Subramaniam, President of the National Olympic Committee of Sri Lanka at a media event held recently to felicitate the participating athletes and announce the sponsors.
As part of the support extended to the Sri Lanka Olympic team, Brandix created specialized t-shirts as an inspired solution in gearing them for the international sporting arena. The t-shirt fabric, an innovation by Teejay Lanka – a company within the Brandix Group of companies – includes a base polyester material made from recycled PET bottles collected along the coastline of Sri Lanka and is developed with the support of Eco Spindles. The fabric is further processed using ‘Smart Undyed Technology�