The University of Kentucky is opposing a move by the state to trademark the phrase “Team Kentucky” for use on clothing products. In March 2020, the state filed to trademark “Team Kentucky,” a phase Kentucky Gov. Andy Beshear has used frequently since the early days of the coronavirus pandemic.The school says the designs are “highly similar” and consumers might mistake “Team Kentucky” clothing for “Kentucky” athletic clothes and hurt sales.
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The University of Kentucky wants to block the state from trademarking the phrase “Team Kentucky,” USA Today reported. The public flagship university filed a notice of opposition with the U.S. Patent and Trademark Office Aug. 13. The notice argues that the state slogan could be confused with the university’s athletic clothing trademark and subsequently hurt apparel sales.
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