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WWF welcomes progress represented by US$1 billion commitment from major new forest and climate coalition

WWF welcomes progress represented by US$1 billion commitment from major new forest and climate coalition
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Lenzing s VEOCEL™ Brand Leads By Example To Introduce The First Carbon Neutral Lyocell Fiber For The Nonwovens Industry

April 22, 2021 LENZING, Austria — April 22, 2021 — A keen advocate to transform the nonwovens industry with greater transparency and sustainability measures, Lenzing’s VEOCEL™ brand is marking a new milestone with the introduction of the industry’s first carbon neutral VEOCEL™ branded fibers. The new offering for Lyocell fibers will enable the VEOCEL™ brand to support nonwoven industry partners and product brands to reduce climate impact through the use of fibers with a net-zero footprint. As a brand that has been dedicated to offering products based on renewable material wood, derived from sustainably managed forests, VEOCEL™ is leading by example, making significant strides in achieving new certification standards and now also reinforcing Lenzing’s commitments to carbon neutrality.

The colour of money: Green finance

The same principle of science-based targets is also now getting applied to the operation of buildings through the Carbon Risk Real Estate Monitor (CRREM). This is highlighted by the IIGCC’s Net Zero Investment Framework as the main tool for assessing real estate and is already sending shivers down the spines of investors with its graphs forecasting stranded assets over the next 30 years. The idea behind CRREM is that you can plot your building’s performance against a science-based trajectory for that type of asset. And when it exceeds its “carbon budget” it becomes stranded because it is no longer in line with the Paris agreement. If this happens, the asset will potentially attract a “brown discount” from investors and start losing value. 

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