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  Lenovo showed its prowess at this year’s Asia eCommerce Awards as the brand took home the gold for Best eCommerce Loyalty Programme, and a bronze trophies for Best in eCommerce (Brands) – Electronics & Gadgets. Ajay Shankar also bagged the bronze for eCommerce Leader of the Year (individual). With its “Lenovo Pro” campaign, Lenovo was able to continue its efficient growth whilst providing top-notch loyalty programme for its customers as the brand strives to remain competitive in the highly competitive marketplace.   Challenge In early 2019 Lenovo realize online cost per acquisition continuing to rise rapidly in Asia market and consumer acquisition for IT products continues to become increasingly competitive especially with online marketplaces disruption. To continue its efficient growth, Lenovo identified small and medium businesses (SMB) segment as one of the key audience group to target.

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