The good, bad and ugly truth: When ads become memes
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Last Updated: Feb 27, 2021, 11:59 AM IST
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Synopsis
As brands go all out with their campaigns on all mediums possible, an overload of ads – good or bad often makes them a part of our daily conversations or even trending memes on social media. Brand Equity looks into its process and impact.
The common understanding among marketers though is that there is no set formula when it comes to advertising.
“Are you someone who skips ads? I don’t. We are not the same” – social media strategist Mehak Kapoor’s bio on a dating app read. Even as all streaming platforms drive their ad-free version down the user s throat, the number of people on social media showing interest in advertisements – for good or bad reasons is interestingly increasing.
The conundrum of liquor brands on digital advertising bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Some prominent names moved on to explore newer domains.
24 Dec, 2020 - 08:32 AM IST | By Mansi Sharma
NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also chose alternate industries to grow, and many others were promoted to new roles. Here is