Aqua Pura rolls out Sparkling water variant talkingretail.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from talkingretail.com Daily Mail and Mail on Sunday newspapers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Jaguar Land Rover, Asda and Heinz
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Jaguar Land Rover, Asda, Heinz, E.ON and more.
Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.
Pitch Update: Multiple destinations on offer in IAG pitch
Both SWR and Ovo Energy are holding pitches next week.
by Staff
Sign in to continue
Free email bulletins
by Charlie Spargo
Roxane-owned Aqua Pura, the British mineral water brand, has appointed three new agencies - including Manchester s Shoot the Moon and Refresh - to deliver an integrated campaign.
The agencies - the third of which is London-based Total Media - will handle new product launches and raise awareness of Aqua Pura s sustainability credentials. The campaign is set to run across creative, TV advertising, new website, social media, paid activity and PR.
Refresh is set to handle the brand s trade and consumer PR and promotion, while Shoot the Moon will handle creative, web and organic social media.
Integrated activity for Aqua Pura, which comes from the Eden Valley in Cumbria, will launch in August.