Restoring consumer confidence: How Accor landed its latest campaign proposition
Chief commercial officer talks through the hotel operator s It s all good campaign and the lessons from 2020 that have inspired both the creative and campaign platform being employed
The need to instill confidence in customers and reflect the new norms of travel have triggered a fresh campaign strategy from Accor focused on flexibility, cleanliness and membership rewards.
The hotel operator this month debuted the new ‘It’s all good’ campaign across Australia and New Zealand, an acknowledgement of the headaches and heartbreak associated with travel over the past year aimed that also aims to give customers peace of mind about domestic travelling in 2021.
LoyaltyLobby
Mar 12, 2021
Here’s a comprehensive look at Accor’s current Covid-19 policies and ALL, formerly Le Club AccorHotels, bonus points, and rate offers for you to use in March 2021.
Remember to forward us promotional offers by email that you receive from both hotels and airlines. You can send questions and comments too!
You can access Accor Live Limitless here.
Rate Promotions:
Accor ALL members save 35% on stays in South America through June 30, 2021, if booked by March 17.
Accor ALL members save 40% on stays in the Middle East, Turkey, Africa, and India through December 31, 2021.
Accor ALL members save 35% in Pacific through 2022 if booked by March 12.
LoyaltyLobby
Accor has launched a 30% off
City Escapes Private Sale for stays at participating hotels in Australia, New Zealand, Fiji, and French Polynesia through 2022 (13 months from the booking date).
Accor Live Limitless (ALL) members are eligible for the 30% discount, while Accor Plus and Accor Vacation Club members get an additional 10% off. You must book this rate plan by March 12.
You can access this offer on Accor’s website here.
Note that you must guarantee the booking using a credit card, but prepayment is NOT required. The cancellation policy varies between properties and can be 6 PM on the day of arrival to up to 7-days before. Check the actual terms.
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