o Programmatic
1 n et revenue increased by 30% to $161.6 million (2019: $124.2million) offset by an anticipated decrease of 43% in Performance
2 activity o Total net revenue increased by 12% to $184.3 million (2019: $164.0 million) with 88% of net revenues generated from Programmatic activities compared to 76% in 2019, and 91% in Q4 2020 - see table below · Record H2 adjusted EBITDA
3 of $58.7 million, up 51% vs. H2 2019 o Full year 2020 adjusted EBITDA of $60.5 million (2019: $60.4 million) impacted by Covid-19 related and industry-wide headwinds across global advertising markets in H1 2020 o I ncrease in Programmatic activities, mainly attributable to revenue growth in Connected TV ( CTV ), self-serve platform as well as the DSP offerings in private marketplaces. This was offset by the anticipated decrease in Performance activities
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