Creator Plus Startup Will Spend Millions on Movies With Influencers businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
Creator+ raises $12M to build a film studio and streaming service focused on digital storytellers
In the words of co-founder and CEO Jonathan Shambroom, Creator+ is a new startup that will “finance, produce and distribute feature-length films from today’s top creators and emerging storytellers.”
The company is coming out of stealth today and also announcing that it has raised $12 million in funding led by Petra Group and Freestyle Capital, with participation from Jake Roper, Peter Hollens, Wendy Ayche (a.k.a. Wengie), Selina Tobaccowala, Jazwares CEO Judd Zebersky and others.
Shambroom (who’s been an executive at numerous startups and also served as general manager at Crackle) told me that one of the key aspects of the Creator+ strategy is that it controls “both sides of the equation” it’s both producing films and building its own streaming platform, where the movies will be available for individual purchase, with no subscriptions and no ads.
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Popular social media creators are well-versed in popping a 15-second video on TikTok, but what if they were given the opportunity to make feature-length movies?
A new local startup, Creator+, aims to tap into that potential, offering to finance and distribute movies produced, directed or starring promising video creators, including those who are active on video platforms such as YouTube.
The company, which is based in Culver City and San Francisco, plans to greenlight more than six films this year and release them on its platform in early 2022, with budgets in the low seven figures. Downstream revenue generated from the films will be split with creators 50-50, the company said.
Can social media creators make movies? This local startup is banking on it msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.