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In Fashion PR, Bigger Is Not Always Better
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Can Fashion Resale Drive Positive Change?
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The #BlackOutTuesday Instagram hashtag went viral in the summer of 2020 during the height of the Black Lives Matter movement.
In the summer of 2020, the world finally took notice of the disproportionate rate at which African Americans were being murdered at the hands of law enforcement. People on social media took these injustices to task and drew attention to the plight that has long affected the Black community.
Black beauty and fashion professionals used their online platforms to share experiences of discrimination and unfair treatment in their respective industries. Out of fear of “cancel culture,” many brands scrambled to assess their history for signs of complicity and made promises to hire diversity officers and support Black voices in social media moving forward.
Sandrine Charles on the Concert That Changed Her Career and the Advice She Always Ignores
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It was in November of last year - a fraught month when the pandemic was at its fiercest, Christmas was hanging in the balance and the dust was beginning to settle on our summer of discontent (much to the relief of the “let s-get-back-to-normal” crew) - that stylist Nell Kalonji and a handful of other fashion luminaries founded the Rubric Initiative.
Conceived in the wake of the Black Lives Matter movement which gained peak momentum during the summer, the group s core aim was to change the industry from within, rooting out the prejudice and racism that had been part of it for so long, by way of education and activism.