Champagne knocked off the F1 podium by a wine called Ferrari
(Getty Images)
In what is surely a case of nominative determinism, Ferrari Trento sparkling wine has been named the official partner for Formula 1.
From next season, it will be sparkling wine dousing the podium finishers instead of the customary champagne, with the 119-year-old winemaker taking the honours from incumbent brand Carbon.
Ferrari Trento will unleash its first Jeroboam at the first race of the 2021 FIA Formula 1
World Championship in Bahrain on March 27-8. The three year partnership will also see Ferrari Trento’s award-winning Italian metodo classico sparkling wine sold around race tracks across the world.
Le champagne banni des podiums de Formule 1
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Cambio en la F1: por Ferrari, no más champán en los podios
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The Drinks Business
02 March 2021 By Patrick Schmitt
Italian fizz Ferrari Trento has been named the Official Sparkling Wine of Formula 1 motor racing, it was announced today before the start of the 2021 FIA Formula 1 World Championship in Bahrain.
The new partnership will see Ferrari Trento’s sparkling wine become the official toast of Formula 1 celebrations for the next three years.
“We are very excited to announce this partnership with Formula 1, which is both an achievement and a starting point for us,” said Ferrari Trento’s president and CEO, Matteo Lunelli.
he explained, “It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks to our team that works tirelessly across the board. It’s a starting point because we are just beginning this extraordinary adventure that will allow us to bring the Italian Art of Living to the celebrations of Formula 1.”