Fender hits the right notes
Photograph by Henry Diltz, courtesy Fender
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Nearly a year into the COVID-19 pandemic, millions of us have taken up new hobbies, such as baking bread, bicycling, bird-watching and playing guitar. That’s beautiful music to Fender Musical Instruments Corporation, the market leader in the US$8 billion stringed instruments market, especially after it initially looked like 2020 was going to be a bust. When lockdowns began last year in March, Fender CEO Andy Mooney went into belt-tightening mode, canceling orders; shuttering its headquarters in Scottsdale, Ariz., and Los Angeles; closing factories in Corona, Calif., and Ensenada, Mexico; and furloughing production workers.
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Fender Musical Instruments Corporation Appoints Paula Boggs To Its Board Of Directors
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HOLLYWOOD, Calif., Dec. 15, 2020 /PRNewswire/
Fender Musical Instruments Corporation (FMIC), the world s leading musical instrument manufacturer, marketer and distributor, today announced Paula Boggs has been appointed to the company s Board of Directors beginning 2021.
Fender Musical Instruments Corporation Appoints Paula Boggs To Its Board Of Directors
Boggs is founder of Boggs Media, LLC, a business that manages her music, speaking and other creative business activities. She is also a guitar player, musician, public speaker, writer, lawyer and philanthropist, having served as Board Member of numerous for-profit and non-profit organizations. She previously served as Executive Vice President, General Counsel and Secretary, Law and Corporate Affairs at Starbucks Corporation from 2002 to 2012. In 2009, NASDAQ named her its top General Counsel. Her p