Plastic Free July an opportunity for brands to keep sustainability conversation going
Pleasant State founders Ami Bateman and Sian Murray (L to R). Source: supplied.
Sustainable household and beauty brands are using Plastic Free July as an opportunity to spark new conversations with their customers about reducing their use of single-use plastics, as the ongoing COVID-19 pandemic is giving some shoppers time to reflect on their own buying habits.
The annual awareness month, which has been run by the Plastic Free Foundation since 2011, is designed to highlight ways individuals and businesses can reduce the use of plastic, in a bid to curb its damaging effects on the environment.