LONDON: When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local businesses operating in.
From coffee to whisky and ice cream, appetite for EU and UK food and drink continues to build in China, according to Zarina Kanji, head of business development and marketing for Tmall Global at Alibaba Group UK & Nordics, who is encouraging more international brands to dip their toe in the Chinese market.