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The poinsettia plant is a ubiquitous Christmas staple.
Every year, just after Thanksgiving, it emerges en masse at nurseries, big-box retailers, fundraisers, and holiday parties.
It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.
But behind the beautiful, blood-red bracts of the poinsettia, there’s a story rife with geopolitics, patent wars, a dethroned monopoly, and complex supply chains.
How did this Mexican shrub become America’s best-selling holiday plant?