JUL 02, 2021
One of YouTube’s most-subscribed beauty influencers, Jeffree Star was never one to avoid controversy. But after the loss of a major brand partner and followers in 2020, he is back in the public eye with a pledge to stay drama-free.
Progressing in recovery from a serious car accident in April in his soon-to-be permanent home state of Wyoming, the mega-influencer has been making the media rounds in the past month to discuss his beauty brand’s Pride initiative. Jeffree Star Cosmetics is donating $25,000 plus a portion of sales from its Rainbow collection to TheOD Foundation, a nonprofit advocating for LGBTQ+ individuals in the criminal justice system.