on in our hoods, our neighborhoods. other people would always be using various elements of our lifestyle, street style, turning it into a high fashion thing. you may say, they turned your their nose at us, they do, and still to this day. but there is always some aspect that i feel was being robbed. people said street where wasn t getting past the 90s. there is the end of it. now all of the fashion, the top designers, took all of those silhouettes, took a lot of those oversized teachers, took that look good at these to do. they took all of those things, toning down the colors a little bit, make it a little bit different. put it on the runway, do some ads with it, try to make it, oh, look at what we ve created.
they were the connector for them, how it became a global phenomenon. they hip-hop community embraced me. they understood fashion, they understood the vibe. they are creating it, recreating it with different silhouettes in a way that they wore the clothes, where they wore the clothes, quincy s daughter was working for me as my stylist. she, said you have to meet my girlfriend, alia. we weren t doing women s clothes then. we took immense clothes and retailers it to fit alia. then we put her in an ad campaign. i ve got tommy jeans, what else? he s not my dad but i ve got tommy jean s. i know those pictures of tommy and alia it was bag, he is cool, not trying too hard. it just aligned perfectly with who she was already. it was viral, now it went
so, yes we really did create a movement. we built it into a billion dollar brand. ali luxury at that time was seeming to shine a lot of what we did. it was street where, or are in fashion. i never understood why it was called. that i never knew. is it because of who made it? is it because of who buys it? is it a black thing? what is that? i think a lot of people like to use the word urban, and it s more so that you can spot it when you see, it because it is bold and brave, unapologetically black. i think that s the point. you have to be able to call it something, right? i m not mad at all of these publications giving the name. you name it. fly. i just say what s fly. whatever name the young people have for it. you know all of that. it went from jiggy to fly to that s lit.
you can create anything. you re just re-mixing what was already there. pop, the music, the culture, the artist, the vibe, that controls fashion. welcome. we are celebrating 50 years. hip-hop fashion. tonight, we re going to honor the pioneers, that lays the trail of amnesia and ready to wear when none of them wanted us on the runways. our community made that fashion happen. i m so proud to be here, to celebrate 50 years in this culture that is unified us, made some of us rich, inspired
fubu, cross colors, and they were the kids that were watching and seeing what was going on. they saw a certain denim style, the need to wear your denim a certain, way fit over timberline s. the kind of jackets they were wearing, the way they were wearing the hat. to be in those spaces, to grow up in those neighborhoods, in those communities, and then to build the fashion to serve a young hip-hop world that was about to take over things, it was really powerful. it is entrepreneurship in its purest form. carl and april, you to have known each other for a very long. time where we sit, today you look back over the past decades, to where you are now, where the music, is the fashion, what do you think? what do you make of this journey we ve been on? i think the journey has been amazing for everyone. to turn tables and microphone changed all of our lifestyles. ginger, lives give us something that we gave our own, they could go either dead design