Best Media Info: The biggest reason for people’s reduced trips to cinema is the option of streaming films online (44%), followed by people’s preference to watch films at home (42%)| Marketing News
Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This year, the cricket extravaganza sees a 20 per cent jump over 2021 with 41 per cent fans saying that they will watch each and every match, according to the findings of Pre-IPL Trends Report, released by Havas Media
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With consumer sentiments and household spending still low, Brand Equity finds that leading advertisers are exploring newer approaches to market their products.