Taking a cue from its business success in China, the National Basketball Association has created NBA Africa, with former stars Dikembe Mutombo, Junior Bridgeman, Joakim Noah, Grant Hill and Luol Deng core investors in the venture.
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Tana Aiyejina Published 26 May 2021The National Basketball Association on Monday announced the formation of NBA Africa and a partnership with several NBA figures and investors, including Nigerians Babatunde Folawiyo, Chairman and CEO, Yinka Folawiyo Group, and Helios Fairfax Partners Corporation, led by Tope Lawani, Co-CEO of HFP and co-founder and managing partner of Helios Investment Partners.NBA Africa will conduct the league’s business on.
The NBA, whose African operations are currently based in Johannesburg, will spend the cash building infrastructure such as offices, courts and stadiums and work to boost local interaction with fans and players