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Fiat Chrysler Automotive NV s Maserati luxury brand on Thursday named William Peffer as its CEO of North America, effective immediately.
He comes to lead the Trident s operations in the United States and Canada after resigning as chief operating officer of Kia Motors America Inc. following one week in the No. 2 job earlier this month.
Peffer had been promoted from vice president of sales operations as Kia recorded its highest annual U.S. retail sales in the company s history in 2020. He has more than 25 years of automotive experience, including in senior positions at automakers in the United States and Australia as well as a three-year stint in retail operations as the chief operating officer for a large dealership in New England.