TsukuBlog
Men Facing Tough Choices as WHITE DAY (March 14th) Draws Near
13 March, 2021
By Avi Landau
The Japanese calendar of annual events has gone through many changes over the centuries, with certain customs having variously been added, forgotten, or transformed into something unrecognizably different from what they had started out as. And while the origins and evolution of many of Japan’s most famous NENCHUGYOJI (年中行事、traditional annual events) remain obscured by the veil of their antiquity (by Japanese standards), the rise of one new, but now already widely established custom, occurred in the full light of the Late Showa Period (the late 70s-late 80s), and can be traced in great detail.