What Tim Hortons can teach about audience engagement
If you’ve never had the pleasure, Tim’s is a Canadian institution that has made its way here in America, and in countries around the world. Tim Horton (singular) was an NHL player who made his way into the fast food industry in the 1960s.
Guest post by
Today, Tim Hortons (no apostrophe) is owned by Burger King, but still blessedly independent, with the freedom to build and nurture its own unique brand and spirit. There are more than 800 stores in America, and nearly 5,000 locations in 14 countries around the world.
But even with all that “hockey stick growth” over the last half century, Tim Hortons remains essentially Canadian.