SCOTTSDALE, AZ The Produce for Better Health Foundation held its Consumer Connection conference April 18-20 after a three-year hiatus due to the COVID-19 pandemic, and while the organization has undergone a transformation during that time, the underlying mission remains the same: to boost consumption of fruits and vegetables.
With less than two weeks until the 2022 Viva Fresh Expo opens the doors, the excitement is palpable as the industry prepares to gather with friends and colleagues to showcase their newest products and share ideas. And with that, this week TIPA has announced the lineup of education sessions.
As the Produce for Better Health Foundation’s award-winning Have A Plant Movement continues to grow, so too does its network of committed influencer volunteers. The PBH Have A Plant Ambassadors are a unique network of experts who regularly contribute content to PBH’s digital ecosystem and span three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture).