January 19, 2021
Social media messages
Source: Medical Express
Sending direct messages on social media informing people of the negative health and environmental impacts of consuming meat has proven successful at changing eating habits, a new study from Cardiff University has shown.
senger led to a significant reduction in the amount of red and processed meat the participants consumed over a 14-day period.
Participants reported, on average, eating between 7 and 8 portions of red or processed meat during the previous week before the Facebook messages were sent, which then dropped to between 4 and 5 portions during the second week of the intervention and stayed at roughly the same level one month after the intervention.
Mohammed bin Rashid Abaalkheil has been vice president of the corporate relations sector at STC Group since October.
Abaalkheil received a bachelor’s degree in architecture from King Fahd University of Petroleum and Minerals in 2000.
Between 2002 and 2004, he obtained a Master of Business Administration from Cardiff Business School and a degree in architecture from the Welsh School of Architecture, UK.
He also attained an advanced certificate for executives in management, innovation and technology from the Massachusetts Institute of Technology in 2013. He has been participating in the Eisenhower Fellowship program since 2016.
Abaalkheil served as general manager of corporate communications at STC Group from 2018 to 2020. He also served as chief marketing and digital officer at the Arabian Centers Company for over one year.