Prime Minister Narendra Modi has advocated for holding weddings within India to prevent money outflow and to support Vocal for Local in his recent Mann Ki Baat radio address. Modi said the push for domestic celebrations and local purchasing in festive season resulted in over Rs 4 lakh crore in business during recent festivals. AS weddings mean mega business, holding the events in India may be a boost for the economy.
According to an estimate by Confederation of All India Traders, about 38 lakh weddings will be solemnised across the country, with a massive flow of about Rs 4.7 lakh crores by way of wedding purchases and procurement of various services, a TOI report stated. The auspicious occasion of Dev Uthan Ekadashi on November 23 signals the commencement of weddings that will extend until December 15.
As the nation emerges from a record-breaking Diwali festive season, the business community is gearing up for a colossal surge in demand with the commencement of the upcoming wedding season on November 23.