Short video sector ready for next breakout By HE WEI in Shanghai | China Daily | Updated: 2021-01-29 07:56 Share CLOSE Attendees pass signage at Tencent s WeChat Open Class Pro conference in Guangzhou, Guangdong province, on Jan 15,2018. BLOOMBERG
Tencent eyes bigger domestic market share with its all-in-one killer app
China s white-hot short video market is poised to kick things up a notch, with WeChat－the ubiquitous messaging app of Tencent Holdings Ltd－making some substantial strides in the sector.
Allen Zhang, Tencent s senior executive vice-president who is credited with inventing the signature app, hinted the next big thing for the app would be short video functionality, through which Tencent is seeking to catch up with its peer Bytedance s Douyin.