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Nelly O Gedeon, Founder and CEO of Wayaj, launches IMPPACT, with a Mission to Preserve our Planet and Communities for Future Generations

Nelly O. Gedeon, serial entrepreneur and founder of Wayaj is pleased to introduce her newest venture IMPPACT (Imperative Metamorphosis to Preserve our Planet and Communities for Tomorrow). IMPPACT is a proprietary software comprising a one-of-a-kind Carbon Footprint Calculating Engine (CFC Engine™) and Sustainable Actions module that the public can utilize to enable positive-impact travel worldwide, making it easy to assess the CO2 generated from business or leisure travels and neutralize its impact through offsetting, while supporting Sustainable Actions (SAs) which are aligned with the 17 UN Sustainable Development Goals (SDGs).

Wayaj, Inc

Wayaj is a global leader in providing innovative and effective solutions to the hospitality industry to reduce its impact on the environment, and foster sustainable communities. With over 470 hotel members in 109 countries, we deliver the resources, tools and expertise to empower the accommodations sector and travelers to make more informed choices to support sustainability. We are the originators of the IMPPACT (Imperative Metamorphosis to Preserve our Planet and Communities for Tomorrow) Program, featuring our ground-breaking Carbon Footprint Calculating Engine (CFC Engine TM) and Sustainable Actions (SAs) module, Hotel Sustainability Ratings tool, and Alight.travel, the dynamic new booking website offering carbon offset opportunities to guests at checkout. Alight is purpose-built to have a positive impact on travel and ignite change by connecting sustainability-minded travelers with trusted hotels and travel ideas worldwide. Wayaj. Earth-friendly travel.

Alight Launches Sustainable Hotel Booking Platform to Reduce Carbon Emissions

Wayaj, a tech startup providing earth-friendly travel solutions is pleased to announce the launch of alight.travel, the only sustainable booking platform that allows travelers to book their hotel while calculating and offsetting their trip’s carbon footprint instantly. Now that travelers can take flight again, Alight delivers the resources, tools, and expertise to empower travelers to make more informed choices to travel sustainably. Using a ground-breaking Carbon Footprint Calculating Engine (CFC Engine), and proprietary Hotel Sustainability Ratings (HSR) tool, Alight aims to inspire ethical wanderlust and support travelers on their sustainability journey.

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