Plano’s European Wax Center files to go public as consumer spending accelerates
European Wax Center relocated its corporate headquarters from Hallandale, Fla., to North Texas in early 2020.
European Wax Center filed with the U.S. Securities and Exchange Commission to offer shares of the company on Nasdaq.(European Wax Center)
Hair removal isn’t all vanity. It’s also really big business.
In 2019, before the COVID-19 pandemic closed retail stores and confined shoppers to their homes, Plano-based European Wax Center delivered over 21 million waxing services at 800 locations nationwide and brought in $687 million in revenue.
The pandemic cut deeply into its business last year, but the company’s franchise and corporate-owned stores still managed to deliver 13 million waxes, as well as sell enough skincare and other beauty products to generate $469 million in revenue.