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Week at a glance: Goafest 2024; ABBYs winners; Naresh Gupta on 12 yrs of BITM

Week at a glance: Goafest 2024; ABBYs winners; Naresh Gupta on 12 yrs of BITM

Mumbai
Maharashtra
India
Shivam-ranjan
Cadbury-gaane-mishti
Naresh-gupta
Media-agency-specialist-of-the-year
Motorola
Pvt-ltd
Wavemaker-india
Media-agency-specialist
Cadbury-dairy-milk

Are Indian brands set to score big with International team tie-ups for T20 World Cup?

Indian brands like Amul, Nandini, HCL Technologies are forging partnerships with International cricket teams. What's the strategy behind this?

Argentina
Pakistan
Vietnam
Republic-of
Canada
Ireland
Singapore
Australia
India
United-kingdom
United-states
Dubai

Media ABBY Awards: Wavemaker India is Media Agency; Grand Prix for Essence Mediacom

Media ABBY Awards: Wavemaker India is Media Agency; Grand Prix for Essence Mediacom

Mumbai
Maharashtra
India
Campaign-cadbury-mybirthdaysong
Campaign-yippee
Campaign-airtel
Initiative-media
Media-agency-specialist-of-the-year
Campaign-missing-elephants
Adidas
Campaign-thisadismystore

An OREO could be your ticket to Space

Imagine space travel being within your reach by just buying an Oreo cookie.

India
Leo-burnett
Astroport-sariska
Nitin-saini
Shekhar-banerjee
Rajdeepak-das
Office-head
Space-dunk
Oreo-space-dunk
Space-dunk
Space-perspective
Spaceship-neptune

Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

India
Milano
Lombardia
Italy
Eurogrip-tyre
Srinivas-rao
Lok-sabha
Vaibhav-choudhari
Ajay-macaden
Mayank-shah
Indian-premier-league
Star-sports

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