Hotels and attractions are preparing for an influx of visitors over the next few months. Tourism Lethbridge believes the industry will continue its bounce back from COVID-19 this summer.
Businesses in Waterton say they're hoping for a hot and profitable summer ahead as they finally put the pandemic and the 2017 Kenow wildfire behind them.
A website designed for fans to learn more about where their favourite Netflix shows were shot has added details about the southern Alberta locations used to shoot Season 1 of its new hit, My Life With the Walter Boys.
Visitation is up in Waterton Lakes National Park and with fresh snow anticipated to stick, winter-specific activities will bring in some extra traffic.
According to a new report by Oxford Economics, $141 million was spent across Alberta to ensure 'The Last of Us' became a reality, making it the largest series filmed in Canada.