By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Acknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Sears used to sell everything. Tractors, tires, insurance, investments, chickens. In 2004, Sears was the dominant retailer in America. By the end of the decade, it was feverishly closing stores and dying. Marketers blame the failure on aging store decor, failure to…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Research shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational…
By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Earlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye: “Avoid worn out talking points. Be original. Always bring something new to the table. Otherwise you DESERVE to be replaced by…