as everything we ve been talking about tonight, an incredibly complex narrative and web. what should we be focused on right now as it relates to the trump campaign? well, the trump campaign has attempted to kind of distance itself from cambridge analytica. they said they never used any of the raw data that cambridge had compiled for the campaign itself. they said they relied mostly on republican national committee voter files for that. but it is i think it is really important to remember that this was a this was the result of a $15 million investment by the mercers who were huge backers of the trump campaign and trump s presidency and steve bannon, of course, was on the board of cambridge analytica. they provided all this money to the firm in 2014 in an attempt to figure out how to profile voters and target them with ads. now, this is not, you know, this is something that facebook, of course, has had to answer to because back in 2014 when they were trying to get all of the
attempted to kind of distance itself from cambridge analytica. they said they never used any of the raw data that cambridge had compiled for the campaign itself. they said they relied mostly on republican national committee voter files for that. but it is i think it is really important to remember that this was a this was the result of a $15 million investment by the mercers who were huge backers of the trump campaign and trump s presidency and steve bannon, of course, was on the board of cambridge analytica. they provided all this money to the firm in 2014 in an attempt to figure out how to profile voters and target them with ads. now, this is not, you know, this is something that facebook, of course, has had to answer to because back in 2014 when they were trying to get all of the voter data, they did an experiment basically and they had 270,000 facebook users kind of consent to have their data taken by cambridge analytica, but there was a loop hole and cambridge analytica manage
they didn t use that. they didn t use any of the data. they used the rnc data, which they built up for four years about the voter files and then they used the personnel to kind of utilize that where they would make bu they used they used graphics to go they used the rnc s database no doubt about that. but cambridge provided the brain power, they ran that data through algorithms and modeling script, and came up for talking points to where trump should travel. paul, to you, why does this matter? why? i understand you have to hire all these heads for campaigns, that s what they do, they crunch numbers. aren t you one of those people? used to be. my question is what are they doing reaching out to julian assange and wikileaks. that s a different question. that s the question they re going to answer under oath in a
the talent from cambridge analytica. there was one guy in particular that you probably worked with, he was the head of the data operation during the scott walker presidential campaign, which didn t last very long, and they really liked him, they wanted to hire him. he was under contract with cambridge analytica. so they did a deal where they could get this particular individual and several others to work within the operation. sort of what they re differing on is the data. and that really is key. cambridge analytica had a database that i know the cruz campaign, your campaign, alice, worked and used, where they would go through the psychological profiles of voters. what the trump campaign says is they didn t use that. they didn t use any of the data. they used the rnc data, which they built up for four years, about the voter files and then they used the personnel to kind of utilize that where they would make they used
hacking efforts? it s interesting. there was some of this reporting much closer to the 2016 election about some of these efforts to compromise election systems or really to you know, sort of voter files, things like that. this isn t terribly surprising. i think it s taken a while to get there, to get the notifications to states. but i m not sure that there s anything particularly suspicious about the timing other than it took a little while. kevin, i want to get to the personal element of the health care fight between president trump open john mccain. we just heard him talking about it before. is his tis dislike for trump stronger than his bond with lindsey graham here? this is fascinating because senator mccain of course has been best buds with lindsey graham for years. you can t get two more close political allies on capitol