using badges as part of an gamification strategy, you re well on your way to creating unprecedented engagement with your consumers and employees and getting your business into the game. in the last few weeks we have been talking about gamification and how companies are using it to increase their user base. well, we have learned a lot ourselves about the process and that s why we have tried incorporating gamification here at your business. last time we asked you to send us your entry for our most creative logo contest on the facebook page. we got some really interesting submissions. after serious deliberation, drum roll please, the winner is von cochran of jacksonville, florida, who sent us the logo from his company, black fly. he says it represents a lifestyle brand that combines fly fishing, art and adventure and travel all into one. he earns a book and a coveted your business coffee mug.
been talking about how companies are using it to increase their user base. we ve learned a lot ourselves about the process and why we ve tried to incorporate gamefication at your business. we asked you to send your entry for our most creative logo, and after serious deliberation, drum roll please, the winner is von cochran of jacksonville, florida, sent us his logo from his company black fly. he says the logo represents a lifestyle brand that combines fly fishing, art and adventure travel rolled into one. he wins a copy of our book it s your business a coveted your business coffee mug and i will call him to talk about how to tackle some of his company s challenges. congratulations. president obama will be inaugurated for his second term this week which means time is running out for today s elevator pitcher to capitalize on the event with his commemorative watches.